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Advertising and Sales Promotion

In todays increasingly competitive business world, effective advertising is a vital tool in getting your business message across to customers and consumers and securing that all important competitive advantage. For those businesses which are imaginative and courageous in promoting themselves, the rewards can be handsome and long-lasting, but with a challenging and rigorously enforced regulatory regime the margins for error can be tight. Fall foul of the regulations and the damage that can be caused, not merely in terms of financial sanctions and wasted expenditure, but more seriously in terms of damage to a business’ brands and, ultimately, its financial performance through reputational damage can be catastrophic. The history of business in the UK is littered with examples of this.

The expertise within our Commercial team in this important but often neglected area, is enviable. We have advised some of the nation’s (and even the world’s) leading manufacturers and retailers over many years on all areas of advertising and sales promotion including consumer and trade advertising of products and services, comparative advertising, prize promotions, lotteries and competitions, pricing indications, advertising and social media and the internet, and agreements with advertising, marketing and PR agencies.

As well as being able to provide your business with the professional advice that you need to ensure that your advertising and marketing activities are compliant with applicable law and codes of practice, commercially effective and consistent with your brand message, if you do find yourselves under investigation we can also point to an established track record of obtaining successful outcomes in dealings with regulatory bodies such as the ASA, Trading Standards, the Gambling Commission and the FCA.

To find out more about the business-like, no nonsense, jargon-free advice and support that we can provide, please contact:

Ian Thomson
Direct Dial 0116 242 1209
Mobile 0770 287 1806
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Kate Blank
Direct Dial 0116 242 1248
Mobile 07515 050 361
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